P.E Nation goes virtual with first snow collection
P.E Nation has launched an Instagram try-on filter to allow customers to experience its first-ever standalone, sustainable snow collection.
Using the filter, customers can virtually try on three select snow jackets from the new 15-piece range in augmented reality.
Speaking on the launch of the filter, P.E Nation co-founder Pip Edwards said that with global travel bans in place, the business wanted to recreate the snow experience digitally.
"We’re living and working within a new societal normcore on a global scale. "Products are no longer limited to curated imagery and look books, but rather experiences that have augmented the way our customers interact and engage with them. "Winter, for example, represents a seasonal moment of expression, an escape to the annual snow-covered pilgrimage; naturally this year with global and domestic travel bans in place, the season as we know it will be different and we wanted to ensure P.E Nation was moving with it," she said.
All snowsuits in the collection are made from a recycled polyester mix, with 3M Thinsulate TM Insulation made from 78% post-consumer recycled materials.
The P.E Nation snow collection is available now and retails for between $139-$599.