Diving into the bustling world of fashion in 2024, the industry's calendar is packed with trade shows that offer unparalleled opportunities for designers, boutique owners, press, and marketing professionals to forge new wholesale accounts, network, and showcase their brands. Participating in these events comes with a cost, but the potential rewards in terms of visibility, connections, and business growth are immense. To make the most of these opportunities, it's crucial to have your promotional materials, such as lookbooks and wholesale line sheets, ready to share with buyers and industry insiders. Here's your essential guide to the must-attend fashion trade shows of the year, listed in chronological order:
Magic Miami: Start the year by exploring young contemporary apparel, footwear, and accessories in Miami, January 8th-9th.
Seek: A progressive contemporary fashion trade show in Germany, happening January 16th-17th.
TRANOÏ Paris: This artistic platform showcases a curated selection of premium international designers in Paris, January 18th-20th.
Man/Woman Shows Paris: Bringing together a select community of brands from around the globe in Paris, January 19th-21st.
Who’s Next: The leading European trade show for women's fashion in Paris, January 20th-22nd.
Man/Woman Shows New York: Offering brands an introduction to the right buyers in New York, January 23rd-25th.
NY NOW: Showcasing a wide range of merchandise categories in New York, February 4th-7th.
Pure London: The UK’s most unmissable fashion retail event in London, February 11th-13th.
Scoop: A designer menswear trade show held concurrently with Pure London, February 11th-13th.
Designers and Agents New York: Identifying emerging talent and fostering connections between designers and buyers in New York, February 18th-20th.
Magic Las Vegas: Continuing its showcase of contemporary apparel, footwear, and accessories in Las Vegas, February 13th-15th.
Coterie: The premier global event connecting women’s apparel, accessories, and footwear designers with international retailers in NYC, February 20th-24th.
Magic New York: Another opportunity to explore contemporary fashion trends in New York, February 20th-22nd.
Accessories The Show New York: Creating the world’s largest marketplace for juried accessories in NYC, February 21st-23rd.
Designers and Agents Los Angeles: Showcasing brands that influence the market in Los Angeles, March 11th-13th.
SwimShow: Dive into the world's largest swim show in Miami, June 1st-3rd, at the SwimShow.
Outdoor Retailer: North America’s largest trade show in the outdoor clothing industry, taking place in Salt Lake City, June 17th-19th.