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Color Theory - A Spectrum of triggers for Content Marketing

When starting out on the digital marketing route a lot of factors are kept in focus, and color perception is definitely not number one on the list.

If you have been a marketing geek for some time now, you surely know the impact that colors can have on the way the viewer reacts, and then potentially interacts with a post.

While some are just advised by professionals to go with a certain color, some still tend to use colors and designs that they “like” instead of the one suitable for their intent. For those who still aren’t aware, color theory in reality has a specific impact on the viewer’s brain which significantly influences their judgment, makes them more or less interested, makes them develop more or less trust, and much more.

Interesting to think that color could have such an impact, right? While a part of this color impact is more psychological, some strategic design and color elements, also help to pop up significant elements of your visual content and control where you want to draw attention.

Some colors and combinations in an ad copy or other visual content could have a calming effect and be harmonious while others could be too jarring for the reader to be interested in.

COLOR THEORY STRATEGIES Other than specific colors for intended impacts, some additional color theory techniques can make your campaign more effective or help deliver a better conversion rate with your visual content:

  • Contrasting shades can be used to draw your audiences’ attention to the focus taglines or areas of the copy. While yellow and red often help accomplish this job with catchy call-to-actions and offers, you must make sure that the contrast is not unpleasant or too jarring.

  • Specific colors can also define target industry, demographic, gender, and age-based impacts. While bold designs and vibrant colors might work for certain tech industries, often clothing and fashion brands tend to use poised designs and pastel shades to have a specific impact and attract their age and gender-based target customers.

  • Certain colors also invoke feelings of positivity and trust to help the customers arrive at a decision or take an action more easily.

While this post might be a recollection for many, many are still blissfully unaware of color theory for enhancing your brand recognition.

Let’s all become a little more conscious of this fine detail while crafting content in the future.

Here are some colors that invoke specific emotions and would be great for a particular desired impact Color Psychology: The Color White: purity, innocence, cleanliness, sense of space, neutrality, mourning (in some cultures/societies)

The Color Black: authority, power, strength, evil, intelligence, thinning/slimming, death, or mourning

The Color Gray: neutral, timeless, practical

The Color Red: love, romance, gentle, warmth, comfort, energy, excitement, intensity, life, blood

The Color Orange: happy, energetic, excitement, enthusiasm, warmth, wealth, prosperity, sophistication, change, stimulation

The Color Yellow: happiness, laughter, cheery, warmth, optimism, hunger, intensity, frustration, anger, attention-getting

The Color Green: natural, cool, growth, money, health, envy, tranquility, harmony, calmness, fertility

The Color Blue: calmness, serenity, cold, uncaring, wisdom, loyalty, truth, focused, un-appetizing

The Color Purple: royalty, wealth, sophistication, wisdom, exotic, spiritual, prosperity, respect, mystery

The Color Brown: reliability, stability, friendship, sadness, warmth, comfort, security, natural, organic, mourning (in some cultures/societies)

The Color Pink: romance, love, gentle, calming, agitation

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