From teaming up with footballer and activist Marcus Rashford to support youth centers across the UK to turning its factory over to making PPE for medical workers in the early days of the pandemic, 2020 has seen Burberry majorly step up and do their part for the world. Now, the British luxury brand has revealed its latest endeavor, as it teams up with the British Fashion Council for a new initiative to share unused fabrics with students in need.
Titled the ReBurberry Fabric program, the pilot initiative will provide students with rolls of leftover Burberry fabrics to use in their collections – excluding the iconic Burberry check – with the hope of crafting a sustainable model that other fashion brands can follow in the future.
“Providing resources for the next generation of diverse voices in a sustainable way will enable them to bring their creativity to life, and continue through their programs with the tools they need,” the label explained in a statement.
“We look forward to seeing how donations can positively impact these academic institutions and students, and hope this is the beginning of a wider industry initiative to support these communities, now and in the future.”
Burberry follows in the footsteps of Alexander McQueen, which gifted old fabrics to 14 different universities earlier this year. These donations come at a crucial time for fashion students, who have taken a major hit as classes move online due to the pandemic – in addition to a lack of studio time and space and having to get to grips with remote learning, many students are facing financial struggles when it comes to funding resources.