Anatomy of a Trend: Y2K
The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers gravitated towards familiarity and the comfort of childhood nostalgia. Found rummaging through their parents’ closets, sorting through racks of clothing at Goodwill, or splurging on a rare Depop find, Gen Z spent the last year rediscovering vintage gems from eras past. Since the beginning of the pandemic, thrifting saw a sharp increase in popula