The power of PR… One of the most cost-effective and high impact ways of promoting a business, but often framed as one of the most expensive and difficult to quantify. It is, however, easy when you know how and I’m going to share the secrets… Upfront investment in photography Yes, I know I said ‘PR on a budget’ and I genuinely meant it, however, an investment in photography will more than pay for itself now and in the future. Not only do you need lifestyle photos for your webs